ESTABLISHED IN THE DEEP
MAMMOTH
LURES
Mammoth Lures is defined by a singular purpose: to provide all anglers with the technological edge along with decades of experience to produce lures that dominate apex predators. We engineer original carvings & designs for the world's most challenging waters.
BORN FROM NECESSITY
Mammoth Lures was founded in the relentless pursuit of the standard that didn't exist.
Coming from the Original carvings, colors, concepts from the spearing & sight fishing world we adapted these must haves, into a soft plastic lure with and without swimming fins!
What we've created is a step above your standard lure or decoy. These soft plastic baits highlight realism, attractor profiles & colors we know nail big fish!!
​
Our heritage is rooted in the art of Pike and Lakers a like! Big fish is what we're after but a meal may just be on the ticket too!
ENGINEERED PRECISION
MICRO-HYDRODYNAMICS
Every contour of a Mammoth Lure is calculated to disrupt surface tension and create a realistic, irresistible vibration pattern in deep water. Add the visuals we add and you have a recipe for big pike and lakers alike!
Special Blend PLASTISOL
Our proprietary plastisol blend offers unmatched durability and suppleness, resisting tooth-punctures while maintaining lifelike motion. A soft approach means baits are held longer, gaining much needed hook set time, while adding visual appeal as a tasty snack!
LOW-LIGHT OPTICS
We use UV colors pigments as well as industry leading glow products that outlast everything else out there!
OUR CODE
We build for the quality not quantity. Our mission is to engineer the most durable, ethical, and lethal tactical lures on the planet. We believe in precision craftsmanship, field-tested reliability, and the unwavering pursuit of the catch. At Mammoth Lures, we don't just manufacture gear; we create the fishing edge you need for apex predators.